In 1895, Daniel Swarovski I, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewelry stones.
From this beginning that revolutionized the fashion world, Swarovski has grown to be the world’s leading producer of precision-cut crystal, for fashion, jewelry and more recently lighting, architecture and interiors.
Today, the company, still based in Wattens, family-owned and run by 4th and 5th generation family members, has a global reach, with some 22,000 employees, a presence in over 120 countries and a turnover in 2007 of 2.56 billion Euros.
Swarovski comprises two major businesses, one producing and selling loose elements to the industry and the other creating design-driven finished products.
Today, the company, still based in Wattens, family-owned and run by 4th and 5th generation family members, has a global reach, with some 22,000 employees, a presence in over 120 countries and a turnover in 2007 of 2.56 billion Euros.
Swarovski comprises two major businesses, one producing and selling loose elements to the industry and the other creating design-driven finished products.
Swarovski crystal components, known by their product brand names CRYSTALLIZED™ - Swarovski Elements for fashion and STRASS® Swarovski® Crystal for architecture and light, have become an essential ingredient of international design. Since 1965 the company has also catered to the fine jewelry industry with precision-cut genuine and created gemstones, and from April 2008 has strengthened this relationship by revitalizing and renaming the product brand ENLIGHTENED™ - Swarovski Elements.
Showing the creativity that lies at the heart of the company, Swarovski’s own-brand lines of accessories, jewelry and home décor are sold through more than 1300 Swarovski stores and concessions in all major fashion capitals, while the exclusive Daniel Swarovski accessories collection has become the company’s
Couture signature.
The Swarovski Crystal Society has close to 400,000 members worldwide, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened in 1995, as a celebration of Swarovski’s universe of innovation and inspiration.
The Swarovski corporation also includes Tyrolit®, manufacturing grinding tools, Swareflex, for road safety reflectors and Swarovski Optik, producing precision optical instruments.
Showing the creativity that lies at the heart of the company, Swarovski’s own-brand lines of accessories, jewelry and home décor are sold through more than 1300 Swarovski stores and concessions in all major fashion capitals, while the exclusive Daniel Swarovski accessories collection has become the company’s
Couture signature.
The Swarovski Crystal Society has close to 400,000 members worldwide, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened in 1995, as a celebration of Swarovski’s universe of innovation and inspiration.
The Swarovski corporation also includes Tyrolit®, manufacturing grinding tools, Swareflex, for road safety reflectors and Swarovski Optik, producing precision optical instruments.
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